By Viktor Koretsky
Located in PARIS, FR
A luminous artifact of Soviet visual propaganda, this 1972 poster by the legendary Viktor Koretsky embodies the powerful optimism and ideological clarity of late-stage socialist realism. Titled “Сохраним и вырастим!” — “Let’s Preserve and Raise!” — the poster was part of a campaign promoting agricultural productivity and humane animal husbandry during the Brezhnev-era push for rural modernization.
Rendered in Koretsky’s unmistakable photomontage style, the composition presents a radiant, smiling woman — a collective farm worker or veterinary technician — bottle-feeding a calf. Her expression, almost saintly in its warmth, becomes a symbol of maternal care projected onto the state’s vision of stewardship over the land and its creatures. The background, suffused with an almost neon green pasture and meticulously ordered barns, represents the ideological fantasy of agricultural abundance.
Unlike many Western posters...
Category
1970s Prints and Multiples
MaterialsPaper, Lithograph