Greek silversmith Sotirios Voulgaris arrived in Rome in 1881 and set up his own shop there in 1884, calling it Bulgari, an Italianization of his last name (in the brand's logo, it's styled BVLGARI, using the classical Latin alphabet in a nod to ancient Roman culture). In 1905, he opened the company’s flagship boutique on Rome’s Via dei Condotti. Since then, Bulgari has looked to Rome as a source of reference for its fanciful and decidedly romantic designs for necklaces, bracelets, earrings and other accessories.
Although the iconic jewelry house found success with its silverwork and Art Deco designs, popular through the 1920s, Bulgari’s signature style — bold, often using yellow gold embellished with big colorful gemstones — began to emerge when Sotirios’s sons inherited the business, in 1932.
The brand truly hit its stride in the dolce vita era of the 1950s and ’60s, when the founder’s grandsons Paolo, Gianni and Nicola Bulgari decisively departed from demure traditional styles to develop the house’s exuberant multi-gem looks, attracting celebrity collectors like Elizabeth Taylor.
In the 1940s, Bulgari debuted perhaps its most famous design, the Serpenti bracelet watch. The piece’s snakelike coils were made possible by the tubogas jewelry technique, which links a flexible series of thin horizontal bands. Both the sleek, modern tubogas construction and the sinuous snake motif continue to be synonymous with the Bulgari brand.
On 1stDibs, the collection of vintage Bulgari jewelry includes rings, pendant necklaces, watches and other accessories.
BULGARI Serpenti Viper Diamond Mother-of-Pearl Rose Gold Ring
By Bulgari
Located in New York, NY
This gorgeous Bulgari one-coil ring from the classic Serpenti Viper collection is crafted in 18k rose gold and set with brilliant-cut E-F-G VVS1-VVS2 diamonds and white Mother-of-Pea...
Diamond, Rose Gold
Bvlgari Serpenti Viper 18K Rose Gold Diamond and Mother of Pearl Ring #5156
By Bulgari
Located in Southampton, PA
This impeccably crafted Bvlgari Serpenti Viper ring perfectly embodies the luxury brands iconic serpent. A piece meant to inspire strength and self-confidence in the wearer, luminous...
Diamond, 18k Gold, Rose Gold
Bvlgari Serpenti Viper 0.48 Carat Diamond 18K Rose Gold Ring Size 53
By Bulgari
Located in Chicago, IL
Discover the iconic elegance of Bvlgari with this exquisite Serpenti Viper Diamond Ring, beautifully crafted in solid 18-karat rose gold and adorned with approximately 0.48 carats of...
Diamond, Rose Gold
Bvlgari Parentesi Diamond and 18 Carat Rose Gold Open Work Band Ring
By Bulgari
Located in London, GB
Experience the epitome of luxury with this outstanding band ring by Italian luxury fashion house, Bulgari, from their iconic Parentesi collection. Inspired by the architectural desi...
Diamond, White Diamond, Gold, 18k Gold, Rose Gold
Bvlgari 18K Rose Gold Serpenti Ring with 0.35 Carat Round F VS Diamond Size 8.75
By Bulgari
Located in New York, NY
Designer: BVLGARI Video: Video Link Detailed Description: Embrace the allure of timeless elegance with this Bvlgari Serpenti ring, crafted in 18 Karat rose gold. The delicate curves ...
Diamond, 18k Gold, Rose Gold
Bvlgari Rose Gold Diamond Serpenti Viper Ring Size 55 353288
By Cartier
Located in Mayfair, London, London
A sophisticated 18k rose gold diamond ring by Bvlgari from the Serpenti collection. The Serpenti Viper ring coils around the finger, comprising of alternating stations of 6 high poli...
Diamond, Rose Gold
Bvlgari Serpenti Viper Ring, 18kt Rose Gold, Pavé Diamonds, Italy
By Bulgari
Located in Chicago, IL
This Bvlgari Serpenti Viper ring in 18kt rose gold with full pavé diamonds coils sensually around the finger, summoning the power and mystique of a venomous snake. Serpenti Viper on...
18k Gold, Rose Gold
BVLGARI Serpenti Fashion Ring in 18k Rose Gold 0.34 CTW
By Bulgari
Located in New York, NY
BVLGARI Serpenti Fashion Ring in 18k Rose Gold 0.34 CTW PRIMARY DETAILS SKU: 140699 Listing Title: BVLGARI Serpenti Fashion Ring in 18k Rose Gold 0.34 CTW Condition Description: BVL...
Rose Gold
Bulgari Bvlgari Serpenti Viper Snake Diamond Rose Gold Band Ring
By Bulgari
Located in Southampton, PA
A captivating expression of Bulgari’s iconic design heritage, this Serpenti Viper Band Ring is exquisitely crafted in 18K rose gold and showcases the Maison’s legendary serpent motif...
Diamond, Rose Gold
Bvlgari Bvlgari Rose Gold Ring with Diamonds
By Bulgari
Located in Bethesda, MD
Iconic Bvlgari design in luxurious rose gold. This elegant ring features twelve brilliant diamonds totaling 0.28 carats, expertly set to catch the light from every angle. The signatu...
Diamond, Rose Gold
Bvlgari Serpenti Viper One Coil Diamond & MOP Ring 18K Rose Gold 0.90Ctw 1.35Ctw
By Bulgari
Located in New York, NY
This captivating and beautifully designed ring from Bvlgari sensually coils around the finger, combining the beauty of precious scales with the sinuosity of a snake. It's crafted in ...
Diamond, 18k Gold, Rose Gold
Bvlgari Divas' Dream Diamond & Mother Of Pearl Band Ring 18K Rose Gold Size 52
By Bulgari
Located in New York, NY
This stunning Bvlgari Divas Dream diamond band ring is a bold statement piece and a must-have addition to your jewelry collection. Expertly crafted in lustrous 18k rose gold, it feat...
Diamond, Pearl, 18k Gold, Rose Gold
Bvlgari Bvlgari Diamond Ring 18K Rose Gold Size 53 US 6.5
By Bulgari
Located in New York, NY
An elegant fusion of culture and modernity, this BVLGARI BVLGARI ring is a contemporary statement of classiness. It features the BVLGARI logo on one band shoulder with round brillian...
Diamond, 18k Gold, Rose Gold
Bvlgari Serpenti Viper Diamond & Malachite Band Ring 18K Rose Gold Size 49 US 5
By Bulgari
Located in New York, NY
With the beautiful and captivating design from Bvlgari, this ring coils sensually around the finger combining the beauty of the precious scales with the sinuosity of the snake. Craft...
Diamond, Malachite, 18k Gold, Rose Gold
Bvlgari B.Zero1 Diamond Band Ring 18K Rose Gold Size 57 US 8
By Bulgari
Located in New York, NY
From the Bvlgari B.zero1 collection, this beautiful four-band ring is crafted in a lustrous 18K rose gold. It features a distinctive four-band spiral ring with pavé set round brillia...
Diamond, 18k Gold, Rose Gold
Bvlgari B.Zero1 Diamond Ceramic Four Band Ring 18K Rose Gold Size 52 US 6
By Bulgari
Located in New York, NY
From the Bvlgari B.zero1 collection, this beautiful four-band ring is crafted in a lustrous 18K rose gold. It features a distinctive four-band spiral ring with black ceramic and pavé...
Diamond, 18k Gold, Rose Gold
Jewelry historian Vanessa Cron combed 1stDibs and selected some dazzling pieces with timeless appeal.
From Elizabeth Taylor to Zendaya, the Serpenti has been the accessory of choice for generations of it girls.
