Greek silversmith Sotirios Voulgaris arrived in Rome in 1881 and set up his own shop there in 1884, calling it Bulgari, an Italianization of his last name (in the brand's logo, it's styled BVLGARI, using the classical Latin alphabet in a nod to ancient Roman culture). In 1905, he opened the company’s flagship boutique on Rome’s Via dei Condotti. Since then, Bulgari has looked to Rome as a source of reference for its fanciful and decidedly romantic designs for necklaces, bracelets, earrings and other accessories.
Although the iconic jewelry house found success with its silverwork and Art Deco designs, popular through the 1920s, Bulgari’s signature style — bold, often using yellow gold embellished with big colorful gemstones — began to emerge when Sotirios’s sons inherited the business, in 1932.
The brand truly hit its stride in the dolce vita era of the 1950s and ’60s, when the founder’s grandsons Paolo, Gianni and Nicola Bulgari decisively departed from demure traditional styles to develop the house’s exuberant multi-gem looks, attracting celebrity collectors like Elizabeth Taylor.
In the 1940s, Bulgari debuted perhaps its most famous design, the Serpenti bracelet watch. The piece’s snakelike coils were made possible by the tubogas jewelry technique, which links a flexible series of thin horizontal bands. Both the sleek, modern tubogas construction and the sinuous snake motif continue to be synonymous with the Bulgari brand.
On 1stDibs, the collection of vintage Bulgari jewelry includes rings, pendant necklaces, watches and other accessories.
Bulgari Diamond 18 Karat Rose Gold Serpenti Tubogas Wrap Bracelet
By Bulgari
Located in Philadelphia, PA
Designed as a single wrap bypass bracelet comprised of segmented tubogas resembling a snake Terminating with the tapered tail and stylized minimalist head - bead set with diamonds Ro...
Diamond, Gold, 18k Gold, Rose Gold
Bvlgari Serpenti Viper One-Coil 18K Rose Gold Pave Diamonds Bracelet
By Bulgari
Located in Aventura, FL
Serpenti Viper one-coil 18 kt rose gold bracelet set with pavé diamonds on the head and tail. With its signature blend of pure aesthetics, enveloping shapes, and charismatic flair, t...
Diamond, Gold, 18k Gold, Rose Gold
BULGARI Serpenti Scaglie Pave Diamond Rose Gold Large Bracelet
By Bulgari
Located in New York, NY
This gorgeous large-sized Bulgari one-coil Viper bracelet from the classic Scaglie Serpenti collection is crafted in 18k rose gold and demi pave-set with brilliant-cut round D-E-F VV...
Diamond, 18k Gold, Rose Gold
Bvlgari Serpenti Viper Ring, 18kt Rose Gold, Pavé Diamonds, Italy
By Bulgari
Located in Chicago, IL
This Bvlgari Serpenti Viper ring in 18kt rose gold with full pavé diamonds coils sensually around the finger, summoning the power and mystique of a venomous snake. Serpenti Viper on...
18k Gold, Rose Gold
$11,200Sale Price|20% Off
Bvlgari Serpenti L 18K Rose Gold Diamond Tubogas Ring
By Bulgari
Located in New York, NY
An iconic expression of Bvlgari’s legendary design language, this Serpenti Tubogas ring is crafted in 18K rose gold and accented with diamonds for added brilliance and sensual elegan...
Diamond, Rose Gold
Bulgari Serpenti Viper One-Coil Ring With Pave Diamonds On Head 18K Rose Gold
By Bulgari
Located in Aventura, FL
Serpenti Viper one-coil 18 kt rose gold ring set with pavé diamonds on the head. With its signature blend of pure aesthetics, enveloping shapes and charismatic flair, the Serpenti Vi...
Diamond, Rose Gold
BULGARI Serpenti Seduttori Diamond 18k Rose Gold Medium Bracelet
By Bulgari
Located in New York, NY
This fabulous Bulgari bangle bracelet from the iconic Serpenti collection features a snake design crafted in 18k rose gold and set with a pair of rubellite eyes and demi pave round b...
Diamond, Rose Gold
Bulgari B.zero1 Rose Gold and Diamond Bracelet
By Bulgari
Located in New Orleans, LA
This iconic Bulgari B.zero1 bangle exemplifies the house’s mastery of contemporary luxury design. Crafted in 18K rose gold, the bracelet is pavé set with diamonds totaling 11.60 cara...
Diamond, Rose Gold
Bulgari Serpenti Viper Diamond Pave 18K Rose Gold Chunky Bangle Bracelet Size M
By Bulgari
Located in Tysons, VA
Description: An iconic Serpenti Viper bangle bracelet by Bulgari, exquisitely crafted in solid 18K rose gold. This bold, chunky design features the Maison’s modern serpent motif full...
Diamond, 18k Gold, Rose Gold
Bvlgari Serpenti Viper Ring 18K Rose Gold Pave Diamond Sz M
By Bulgari
Located in Feasterville, PA
A Bvlgari Serpenti Viper ring in 18k rose gold, embodying sleek sophistication and timeless design. Crafted in 18k rose gold, the ring features a continuous coil of articulated scal...
Diamond, 18k Gold, Rose Gold
Bvlgari Serpenti Collection 18K Rose Gold Three-Coil Pavé Diamond Bracelet
By Bulgari
Located in Guangzhou, CN
Bvlgari Serpenti Collection 18K Rose Gold Three-Coil Pavé Diamond Spiga (Bead) Bracelet
Rose Gold
Bvlgari Serpenti Rainbow Watch 18k rose gold 26mm case designed Rainbow gemstone
By Bulgari
Located in Guangzhou, CN
Design: A double-spiral 18k rose gold bracelet and 26mm case designed to mimic the scales and form of a serpent. Gemstones: The "Rainbow" edition is encrusted with a spectrum of roun...
Rose Gold
BVLGARI Serpenti Viper 18k Rose Gold Pavé Diamond Snake Ring M Size
By Bulgari
Located in Guangzhou, CN
Condition signs of wear Accessories Warranty card Weight 6.2g Designer Bvlgari Exterior Material 18K Gold
18k Gold
BVLGARI Serpenti White Gold Full Diamond Emerald-Eyed Snake Bracelet
By Bulgari
Located in Guangzhou, CN
Iconic BVLGARI Serpenti Bracelet in 18K white gold, fully set with pavé diamonds and enhanced by vivid emerald eyes. Size M. Original retail price ¥661,000. Complete with box and cer...
Emerald, White Gold
Bvlgari Serpenti Tubogas 18K Rose Gold and Pavé Diamond Snake Collar Necklace
By Bulgari
Located in Guangzhou, CN
A mesmerizing and instantly recognizable masterpiece from the legendary Italian luxury house, Bvlgari. Hailing from the iconic Serpenti Tubogas Collection, this collar necklace beaut...
Chaumet Liens Évidence bracelet rose gold brilliant-cut diamonds size 15
By Chaumet
Located in Guangzhou, CN
The piece shown is an 18K Rose Gold (also referred to as pink gold) hinged bangle set with diamonds. Collector Square Collector Square Design: It fea...
Diamond, Rose Gold
Jewelry historian Vanessa Cron combed 1stDibs and selected some dazzling pieces with timeless appeal.
From Elizabeth Taylor to Zendaya, the Serpenti has been the accessory of choice for generations of it girls.
