Giovannetti Collezioni
Merged into the green of the Pistoia countryside, there’s the giovannetti plant, which, due to the
peculiarity of its structure, may be defined almost a “totem” of architecture
of the seventies.
The company, founded and still lead with great energy by Chevalier of
Industry Benito Luigi Giovannetti, was born in the mid sixties and gained
immediately the worldwide attention with its innovative and researched
products, perfectly matching the climate of experimentation of those years,
when new forms were created and new ways were sought to satisfy the
growing necessity of relaxing, joining together and conversing.
Joining ideas and numbers, Anfibio represented the commercial growth of
the company (40.000 pieces produced since 1970) and made its raise to the
olympus of art and design. In 1972 Anfibio was presented in New-York at a
famous exhibition called “The Italian landscape”, showing the highlights of
Italian design; the following year it became part of the collection of the most
important Museum of Contemporary Art, the MoMa in New York.