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Think Different Poster Apple Computer Original 1998 - Pablo Picasso

1997

$600
£456.82
€546.21
CA$855.36
A$870.68
CHF 504.19
MX$11,497.46
NOK 5,635.60
SEK 6,013.63
DKK 4,098.81

About the Item

Steve Jobs had just returned to the struggling company, Apple Computer in 1997. Jobs and Lee Clow had collaborated back in 1984 to launch the MacIntosh. Now was the time to recover the sense of Apple’s place in the world of creative users. The TBWA Chiat/Day team said that Apple should be aligned with the creativity of personalities and people making an impact on the twentieth century. The “Think Different” phrase provided an opportunity to celebrate both the creativity of these people but also the distinctiveness of Apple in the computing world, responding to IBM’s historic campaign motto, “Think”. The campaign was swiftly approved by Apple, then launched with the television commercial, which first ran on Sept. 28 1997, followed by print ads, billboards and posters. (Source -Inspiration Room) This is an Original Poster, it is not a reproduction. The poster was printed on heavy weight paper and is in excellent condition. Some minor creasing at the edges may occur; this normally becomes imperceptible once framed. We guarantee the authenticity of all of our posters.
  • Creation Year:
    1997
  • Dimensions:
    Height: 36 in (91.44 cm)Width: 24 in (60.96 cm)
  • Medium:
    Lithograph
  • Period:
    1990-1999
  • Condition:
  • Gallery Location:
    Boca Raton, FL
  • Reference Number:
    Seller: 131131stDibs: LU2560218061692

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