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What does Must de Cartier mean?

1 Answer
What does Must de Cartier mean?
Must de Cartier means "Cartier, It's a Must." The advertising slogan of the French luxury jewelry maker was created by former Cartier President Robert Hocq during the 1970s. In 1974, he partnered with Alain-Dominique Perrin to create a line of watches inspired by the saying, the full text of which is "Le Must de Cartier." On 1stDibs, shop a diverse assortment of Cartier watches.
1stDibs ExpertMay 14, 2024
Shop for Cartier Watches on 1stDibs
Cartier Montre Santos Galbee Lady Or Acier 1996 Steel Gold Santos Lady Watch Box
By Cartier
Located in PARIS, FR
Cartier Santos Galbée Lady’s watch, circa 1996, crafted in steel and 18K yellow gold. This quartz-powered timepiece features a satin-finished dial—shifting between silver and gold to...
Category

1990s French Wrist Watches

Materials

Gold, Steel

Cartier Santos 100 Stainless Steel Alligator Band Automatic Watch 2878
By Cartier
Located in Toronto, ON
Cartier Santos 100 Stainless Steel Alligator Band Automatic Watch 2878.  Stainless steel 34mm case, white dial, roman numerals, luminous hands, push button deployant clasp. Automatic...
Category

Early 2000s Wrist Watches

Cartier 1990 Montre Or Jaune Baignoire PM Yellow Gold Casque d Or Bracelet Watch
By Cartier
Located in PARIS, FR
Cartier watch circa 1990 Baignoire model in yellow gold, oval case (legendary), white dial with Roman numerals, quartz movement, blued steel hands, winding mechanism or crown decorat...
Category

1990s French Art Deco Wrist Watches

Materials

Yellow Gold

Cartier Tank Francaise Stainless Steel Watch Small Model
By Cartier
Located in Boca Raton, FL
Cartier Tank Française small-model watch featuring a polished stainless-steel case and matching steel bracelet. The classic white dial is accented by blued-steel sword-shaped hands a...
Category

21st Century and Contemporary Modern Wrist Watches

Materials

Steel, Stainless Steel

Vintage Cartier Vendome Vermeil 925 case quartz Large size Men's
By Cartier
Located in South Pasadena, CA
Vintage 1990's Cartier Vendome large men's watch, vermeil sterling silver case quartz movement. This is a hard one to find, 30mm case with Cartier leather strap and aftermarket buckl...
Category

1990s Wrist Watches

Materials

Vermeil

Cartier Baingoire 1920 18 Karat Yellow Gold Watch Bracelet Size 17 Box & Papers
By Cartier
Located in Baltimore, MD
Cartier Baingoire Mini 1920 18 Karat Yellow Gold Watch Bracelet Size 17 Box & Papers Model: WGBA0035 Baignoire 1920 Serial: 45961258**** (card 2024) Metal: 18k yellow gold Weight...
Category

2010s Modern Wrist Watches

Materials

18k Gold, Yellow Gold

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